Veronica Lidchi: Rugs That Lie Lightly On The Earth

We are continually inspired by companies making a difference by producing sustainable products that help to give back to the community. Armadillo&Co, now available locally through Veronica Lidchi, is one such rug manufacturer proudly making their mark in this industry.

Armadillo&Co are producers of 100% handmade rugs. They are inspired by collaboration, a search for the uncommonly beautiful, and most of all, the human touch. All of their products are infused with the rich history and artisanship of the hands who have created them.

Veronica Lidchi is the proud local distributor and stockist of Australian sought after brand Armadillo & Co. Their products use only fair trade practices with natural and sustainable fibres. Their goal is to sustain and elevate these age old methods through a contemporary design process. Armadillo&Co products help to provide employment and sustains an industry of ancient craftsmanship. They further support education and local schools in the weavers’ villages and help to build brighter futures for children in underprivileged communities.

Jodie Fried and Sally Pottharst created Armadillo&Co in 2009. Armadillo&Co was born from their desire to combine aesthetics and ethics with clear focus on social responsibility. What they couldn’t find, they decided to make. Together with eclectic skills and backgrounds, their intention to make a positive impact within weavers’ communities quickly became a reality.

Their vision to establish a company committed to ethical production gained momentum after seeing an opportunity in the market for simple, handmade, quality rugs. They fervently believe in the cornerstones of the brand and are committed to social responsibility, sustainable practices and to helping support the community of artisans who hand make all the products. This is what separates the company from traditional rug manufacturers and retailers. Their rugs lie lightly on this earth.

For more visit Veronica Lidchi.


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