Isabelina embarks on a brand rejuvenation and website overhaul

Isabelina, meaning “Queen of all butterflies”, epitomises luxury and exclusivity. It is therefore only natural that its online presence and brand identity would reflect this high level of luxury. On the eve of Isabelina’s sixth birthday, the company completed the brand rejuvenation of both its website and corporate identity. Isabelina currently has four stores based in Cape Town, George and Johannesburg, with two more stores to open up over the next six months in Johannesburg. Needless to say, Isabelina is making its mark in the South African retail space as the leading authority on décor, lighting, furniture and gifting – always at the forefront of the latest trends from around the world. Isabelina’s new website is an interior aficionado’s dream. Revered in design circles as the go-to retailer for unique and exclusive lighting designs, the brand’s collection of traditional chandeliers and contemporary hanging lights are now conveniently available for viewing at the touch of a button. Other notable collections found on Isabelina’s new online showcase is its mirror range. Select from modern bevelled mirrors for a chic modern home or traditional framed mirrors for your more traditional style. If you are on the look out for luxury furniture, from couches to coffee tables, consoles to dining room tables, there is plenty to choose from on the new site. Furniture ranges that are unique to the Isabelina way of life include their hand-carved mango wood tables, high-gloss resin furniture and antique or high-shine mirrored furniture. Should you simply be on the quest for a new objet for the mantle piece or a gift for someone special, Isabelina’s online homeware department showcases everything from vases and champagne coolers to incredibly life like silk flower arrangements and cake stands. If something takes your fancy, create your wishlist and a friendly Isabelina representative will get back to you with all the details you require. All collections at Isabelina are designed and sourced by the owners Francis and Judith Matthews, backed up by a strong team of product designers and orignators. The new site is also home to Judith’s blog where she shares her design inspiration, décor tips and new products in-store.

Visit to view Isabelina’s online home.


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