Bagnodesign: Expansion Into South Africa & Indian Ocean Islands
Destinkt Bathroom Solutions home of South Africa’s own revered bathroom brand, DADOquartz, is pleased to announce their newest partnership with BAGNODESIGN. The trend-led, high-quality bathroom brand from SANIPEX GROUP, has proven to elevate some of the finest homes and hotels since 2000 with global references from Guadeloupe to the Gulf and London to Lagos.
We hear from Guy Wilson, Managing Director Trade and Project Divisions at Sanipex Group, to find out why South Africa and the Indian Ocean Islands represent a critical opportunity for the company’s future growth strategy.
Why South Africa?
Having a presence in South Africa is strategically important in that it gives us access to the broader African and Indian Ocean Islands markets. Gauteng and Cape Town are Southern Africa’s leading design hubs and being physically present opens up tremendous growth opportunities in both the retail and project sectors. A large proportion of the key hospitality and luxury residential developments in Africa and the Indian Ocean islands are designed by leading South African architects and interior designers. Launching on the ground in South Africa makes our products easily accessible to the design community whilst also offering fast delivery from stock.
What is the main challenge for the Sanipex Group in expanding into this market?
For us, distribution has always been the greatest challenge. Central stockholding with a network of regional retail outlets is essential to successful market entry.
Whilst establishing a presence in South Africa has been part of the Sanipex Group plan for some time, finding the right partner was a key factor in making this step. In DADOquartz, the manufacturer and Destinkt. Bathroom Solutions the master distributor of premium bathware into Africa, we have a like-minded partner that allows us to really service the full scope of opportunity that the region represents.
What can you tell us about the new showrooms in South Africa?
The newly revamped showrooms are a space of curated luxury designed with the customers’ needs in mind. These Destinkt. Design Centres feature an idealistic selection of products with a focus to favoured finishes from DADOquartz, BAGNODESIGN and JEE-O collections. End clients, customers and designers alike can visit the showrooms to view and experience the products. The two A&D Destinkt. showrooms are in Cape Town and one at the head office in Centurion.
Brushed Copper M-Line brassware and Truro basins contrast and compliment dramatic slate walls; Malabar and Princess Nouveau service a classic styling with Revolution bath and basins; whilst Zanzibar reigns against the Harlem American Oak finish which perfectly coordinate to the feature wall.
Destinkt. Showrooms are open Monday to Saturdays; our team is always ready to assist to bring your vision to life.
Contact our Customer Care on +27 (0)12 803 9431 or email firstname.lastname@example.org
Centurion: Unit 5 Jurg Business Park,Corner of Jurg Avenue and Jakaranda street, Hennopspark
Cape Town: Unit 4, 16 Wallflower Street, Paarden Eiland